Archives for category: Automotive
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Giulietta Speciale. Leica M8, Summicron 50mm @f2

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It’s no secret that Volkswagen wants Alfa Romeo. The German automaker is trying to become the world’s largest automaker by 2018 and purchasing Alfa would help them towards that goal.

At this year’s Geneva Auto Show, Ferdinand Piëch announced that Volkswagen could quadruple Alfa’s sales in just five years. Sergio Marchionne responded to that statement by saying that as long as he is head of Fiat, Alfa will not be sold. He also added that Volkswagen should take care of Seat instead.

Marchionne made Fiat’s intentions crystal clear but Volkswagen is adamant. via alfabb.com

Lets hope that this never happens.  A VW flat-four motor (OK, a Porsche, whatever) in an Alfa?  Not unless it is built in South Africa.  Some will get the joke.  But seriously, Marchionne needs to win this battle.  I’m now convinced that VW would destroy the brand.  Not that Fiat has done wonder for it, but they seem to have gained direction lately, and the 4C “baby supercar” in development looks like it could be a winner.  This is the direction that the marque should move, upmarket and back to its sporting heritage with cars that are exciting to drive.  

http://www.youtube.com/v/DG27f9_Z1wo&feature

Now this is a very cool advertisement. We’re not quite sure what they are messaging, other than that the brand has a future, but it is well done nonetheless. Lets hope that the car development leads to market success so that there is a lengthy future for Alfa. Oh, and Alfa please make cars that bring driving excitement.